{"id":141,"date":"2012-08-30T11:00:07","date_gmt":"2012-08-30T11:00:07","guid":{"rendered":"http:\/\/pracezmarketingu.pl\/?p=141"},"modified":"2012-08-30T11:00:07","modified_gmt":"2012-08-30T11:00:07","slug":"strategia-ceny-cena-mix","status":"publish","type":"post","link":"https:\/\/pracemgr.com.pl\/marketing\/strategia-ceny-cena-mix\/","title":{"rendered":"Strategia ceny \u2013 cena mix"},"content":{"rendered":"\n\n
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Zakres mo\u017cliwo\u015bci operowania cen\u0105 jest odmienny od mo\u017cliwo\u015bci u\u017cycia innych \u015brodk\u00f3w marketingu mix, poniewa\u017c manewrowanie cen\u0105 jest procesem komplikuj\u0105cym gospodark\u0119 finansow\u0105 firmy.29 Poza tym zakres u\u017cycia ceny jest w znacznym stopniu ograniczony cenami ofert konkurencji. Ustalenie ceny jest jednym z najwa\u017cniejszych, a zarazem najtrudniejszych zada\u0144, poniewa\u017c wymaga znalezienia r\u00f3wnowagi mi\u0119dzy wieloma r\u00f3\u017cnymi aspektami rynku. Cena jest bowiem instrumentem odzwierciedlaj\u0105cym relacj\u0119 mi\u0119dzy zak\u0142adanym zyskiem, kosztem, cenami konkurencji, oczekiwaniami i zachowaniami nabywc\u00f3w.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zakres mo\u017cliwo\u015bci operowania cen\u0105 jest odmienny od mo\u017cliwo\u015bci u\u017cycia innych \u015brodk\u00f3w marketingu mix, poniewa\u017c manewrowanie cen\u0105 jest procesem komplikuj\u0105cym gospodark\u0119 finansow\u0105 firmy.29 Poza tym zakres u\u017cycia ceny jest w znacznym stopniu ograniczony cenami ofert konkurencji. Ustalenie ceny jest jednym z najwa\u017cniejszych, a zarazem najtrudniejszych zada\u0144, poniewa\u017c wymaga znalezienia r\u00f3wnowagi mi\u0119dzy wieloma r\u00f3\u017cnymi aspektami rynku. Cena … Czytaj dalej<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[19,153],"class_list":["post-141","post","type-post","status-publish","format-standard","hentry","category-pracemagisterskie","tag-cena-mix","tag-strategia-ceny"],"_links":{"self":[{"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/posts\/141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/comments?post=141"}],"version-history":[{"count":0,"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/posts\/141\/revisions"}],"wp:attachment":[{"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/media?parent=141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/categories?post=141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/tags?post=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}