{"id":139,"date":"2012-08-29T10:58:02","date_gmt":"2012-08-29T10:58:02","guid":{"rendered":"http:\/\/pracezmarketingu.pl\/?p=139"},"modified":"2012-08-29T10:58:02","modified_gmt":"2012-08-29T10:58:02","slug":"marka-produktu","status":"publish","type":"post","link":"https:\/\/pracemgr.com.pl\/marketing\/marka-produktu\/","title":{"rendered":"Marka produktu"},"content":{"rendered":"\n\n
\n \n
\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n \n
\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n
\n \n\n
<\/div>\n <\/div>\n <\/div>\n<\/div>\n \n\n
\n Rate this post<\/span>\n <\/div>\n <\/div>\n

Kolejnym bardzo istotnym elementem marketingowej strategii produktu jest ustalenie jego marki. Rozwijana w czasie marka obejmuje \u201ezesp\u00f3\u0142 namacalnych i nienamacalnych warto\u015bci, kt\u00f3re w spos\u00f3b w\u0142a\u015bciwy i zdecydowany rozr\u00f3\u017cniaj\u0105 produkty\u201d28. Branding, czyli stosowanie marki w celu wyr\u00f3\u017cnienia towar\u00f3w i us\u0142ug nie jest zjawiskiem nowym, jednak\u017ce jego intensywny rozw\u00f3j nast\u0105pi\u0142 w ostatnim stuleciu. Stosowanie marki ma w przypadku us\u0142ug szczeg\u00f3lne znaczenie ze wzgl\u0119du na subiektywno\u015b\u0107 i wzgl\u0119dno\u015b\u0107 oceny produktu w postaci korzy\u015bci.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kolejnym bardzo istotnym elementem marketingowej strategii produktu jest ustalenie jego marki. Rozwijana w czasie marka obejmuje \u201ezesp\u00f3\u0142 namacalnych i nienamacalnych warto\u015bci, kt\u00f3re w spos\u00f3b w\u0142a\u015bciwy i zdecydowany rozr\u00f3\u017cniaj\u0105 produkty\u201d28. Branding, czyli stosowanie marki w celu wyr\u00f3\u017cnienia towar\u00f3w i us\u0142ug nie jest zjawiskiem nowym, jednak\u017ce jego intensywny rozw\u00f3j nast\u0105pi\u0142 w ostatnim stuleciu. Stosowanie marki ma w … Czytaj dalej<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[54,117],"class_list":["post-139","post","type-post","status-publish","format-standard","hentry","category-pracemagisterskie","tag-marka-produktu","tag-prace-z-marketingu"],"_links":{"self":[{"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":0,"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"wp:attachment":[{"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pracemgr.com.pl\/marketing\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}